Opona.pl

Strona www
Sklep internetowy
Header image

Client

Opona.pl – online tire shop

Opona.pl is a modern online store created for drivers across Poland. The offer includes tires for passenger cars, SUVs, and vans, in various price classes – from budget to premium. The brand collaborates with the largest manufacturers and wholesalers, ensuring a wide selection and fast deliveries.

CHALLENGE

A new sales channel for all of Poland

Until now, the owner sold mainly through a network of stationary service points (vulcanization shops). The goal was to create an online store from scratch that would allow reaching customers from all over Poland, build a recognizable online brand, and offer an intuitive tire purchasing process.

WebsiteE-commerce store

SOLUTION

An online store from scratch

We designed an online store that combines simple navigation, an advanced search engine, and a modern design. The site was created entirely from scratch so that from day one it could serve as an independent e-commerce sales channel.

  • Advanced tire search engine
    Allows filtering products by key parameters (width, profile, diameter, manufacturer, season).
  • Intuitive purchasing process
    A clear shopping cart, quick online payments, and a simple order finalization process increase conversion.
  • Visible CTAs and easy contact
    Clear buttons and a simple page layout support customers' purchasing decisions.
  • Modern design that builds trust
    The site was designed in a clear and professional manner, building the image of a reliable store with a large logistical background.

Technologies

  • Figma

  • Quasar

  • Capacitor

  • SCSS

  • MySQL

  • Javascript

  • Pinia

  • HTML/CSS

  • PHP Laravel

  • Firebase

Opona first image

Educational Infographic

To help drivers better understand the markings on tires, we prepared an infographic with an example tire size – 205/55 R16 V. Each element of this code was broken down into its components and provided with an icon and a short description, allowing for quick interpretation of the parameters.

Thanks to simple icons and captions, drivers can learn in a few seconds what the symbols on the side of the tire mean and how to read the correct size for their car.

The infographic combines aesthetics with an educational function – it facilitates online shopping for users and at the same time enhances the brand's credibility by showcasing its expert approach to the topic.

Opona first image

Expanded tire search engine

The key element of the Opona.pl website is an intelligent and expanded search engine that allows customers to find the ideal tires for their vehicle in just a few clicks.

  • Wide range of vehicles
    The search engine covers categories: passenger, motorcycle, truck, agricultural, and industrial.
  • Precise technical parameters
    Users can filter products by width, profile, diameter, season, and manufacturer.
  • Division into quality classes
    Tires are organized into three segments: premium, medium, and budget, which makes it easier to match the offer to the budget.
  • Simple operation
    Functions such as "Search manufacturers" or "Clear selections" make using the search engine intuitive and fast.
  • Full responsiveness
    The search engine was designed to work just as conveniently on a computer, tablet, and smartphone. This allows users to freely compare and order tires from anywhere and at any time.
Opona first image
Opona first image

Product Listing

The listing was designed so that the user can quickly compare and filter the offer from among thousands of models:

  • Advanced filtering and sorting
    The ability to narrow down results by manufacturer, season, size, quality class, or price range.
  • Practical markings
    The most important technical parameters and the EU label are visible for each product, allowing for a quick assessment of the tire's utility.
  • CTAs available without going into details
    The user can add a product to the cart directly from the listing, shortening the entire purchasing process.

Product Card

The product card is a complete source of knowledge about a given model, which not only sells but also educates:

  • Expanded technical specification
    Includes all key parameters (size, load and speed ratings, reinforcement, noise level, rolling resistance, year of production).
  • EU label in graphical form
    Clearly presents the fuel efficiency class, wet grip, and noise level.
  • Manufacturer and technology description
    A section presenting the tire's strengths, recommended applications, and information about the brand.
  • Recommendations and alternatives
    A module that presents similar models chosen by other customers, which supports purchasing decisions.
  • Elements that build trust
    Highlighted information about free delivery, fast shipping, and warranty.
Opona first image

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